Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Structure must follow strategy–not the other way around.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
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Steuart Henderson Britt
A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into...
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Margaret Atwood
Using your talent, hobby or profession in a way that makes you contribute with something good to this world is truly the way to go.
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Simon Zingerman
That is why enemies can be great motivators. They serve as fuel for your fire.
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Simon Zingerman
The more details, depth and thought you put into your ideas the more valuable they become.
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Simon Zingerman
